Sharmax Expands Its UAE Network With a New Showroom in Abu Dhabi
Sharmax Motors, an international motorcycle and powersports manufacturer, is preparing to open its first major showroom in Abu Dhabi on November 15. The new branch will expand the company’s retail presence in the UAE capital and strengthen its wider sales and customer-support network across the country.
The new location arrives as Sharmax celebrates a decade of international growth. The company was established in 2014 and began looking beyond its home market in 2016. Since then, it has evolved from a motorcycle-focused business into a wider powersports manufacturer. Sharmax says it now runs around 50 branches worldwide, from the Gulf to Asia and Europe, among other markets.
Strengthening the UAE retail network
The Abu Dhabi launch comes within a month of Sharmax’s showroom opening in Ras Al Khaimah and adds to its existing network in Dubai and Sharjah.
The showroom is designed to introduce customers to a wide part of the Sharmax powersports range that includes on-road and off-road motorcycles, ATVs, buggies, and other recreational vehicles.
Abu Dhabi is particularly relevant for this mix. Sharmax has already built a connection with the emirate’s outdoor and adventure community through events such as ADIHEX 2026, where the brand presented its off-road lineup and reported that all vehicles displayed at its stand were sold during the exhibition.
The Abu Dhabi location gives that audience a permanent local point where vehicles can be viewed and compared outside major events.
Khalifa City lies on the Abu Dhabi mainland, close to the airport and to the roads that lead out towards Dubai. Reaching it from the city centre is straightforward, and riders travelling in from other emirates will find it just as easy. The district is also home to a large residential community, so the showroom opens right where many of its future customers already live.
The Grand Opening is set for November 15
The new Sharmax Abu Dhabi showroom will mark its Grand Opening on November 15, 2026.
Guests are invited to meet the Sharmax team, explore the vehicles on display and spend an evening around motorcycles, powersports and Emirati traditions.
The event will also provide an opportunity for riders and customers to experience the new branch before it becomes part of Sharmax’s regular UAE retail network.
Date: November 15, 2026, from 6:00 PM to 9:00 PM
Location: Sharmax showroom in Khalifa City, Abu Dhabi
Sharmax welcomes riders, customers and guests to join the Grand Opening and discover its newest major location in the UAE capital.